If there is one auto manufacturer that really gets social media, it is Honda. With over two million "Likes" from Facebookers and greater than 40,000 Twitter followers, it is safe to say that they get it. With all the hype about this new social media platform Pinterest, us here at Diamond Honda of Puente Hills were wondering just how long it would be before Honda put their hand in the ring.
We know what you are wondering, What is Honda up too on Pinterest? To fully appreciate their vision, you must understand exactly what Pinterest is and how it works.
Pinterest is a social site that allows users to share content by "pinning" it to their board. Users can share images, recipes, articles, and just about anything else you could find on the web, and it's managed to catch on with quite a few users.
As such, Honda has found some of the most active users on Pinterest and taken some time to study the things they enjoy, places they'd like to visit, and things they'd like to accomplish. Now, they're asking them to take a day off, or a #Pintermission, as they call it on Twitter, to buy/see/accomplish some of those things in order to help promote the 2012 Honda CR-V. Of course, Honda realizes that some people dream big, which is why they're giving each Pinterest user that they select to take a #Pintermission $500 to use towards whatever they want.
As for what other uses Honda sees in Pinterest going forward? Lauren Ebner, assistant manager of social media at American Honda Motor Co. explains, "We're just dipping our toes in the water here with our first campaign, but it will be a good opportunity to market some of our vehicle launches [in the future]."1
If you're already interested in a new Honda, however, then feel free to contact Diamond Honda of Puente Hills today. Conveniently located at 17525 E. Gale Ave. City of Industry, CA 91748, we're always happy to share specs, compare models, and arrange a test drive at your next convenience.